
Smashing Grandpa is a fabulous fashion line that reeks
attitude, style and wit - traits embodied by the creative brains behind the
label, Leslie Gardner. Leslie started out in New York during the decade of
teased hair and red spandex. When Glam Metal dudes and Glitter Rockers gigged
they turned to the then Fashion Institute of Technology student for custom
costumes to wear when they patrolled the stage. When she graduated fashion
college she hightailed it to Los Angeles where there was no shortage of rock
'n' rollers more interested in cutting a dash on the Strip than practicing
chord changes. Soon she was styling 80's rock god guitarists and their Sunset
Strip wannabe counterparts for photo shoots and music videos as they passed
through the Rainbow on their way to MTV or the Billboard charts.
Smashing Granpda appreared when a decade spent grooming
stars ended in the mid-90s when, inspired by this Hollywood Babylon lifestyle
and her favorite legendary rock stars (who were all, by now, "smashing grandpas"),
Leslie designed her first rock T-shirt. Breathing new life and designs into
an old staple that had grown tired and lazy during the eighties, it was an
immediate hit. The Smashing Grandpa signature - marrying cutting edge slogans
and sharp graphics with flattering feminine silhouettes - was born with Leslie
single handedly reinventing rock 'n' roll designer gear. In the process she
elevated the rock T to fashion icon status and a perennial wardrobe essential.
This is Rock Couture. The Smashing Grandpa line is now stocked by leading
boutique who embody the Smashing Granpda philosophy.
See our Smashing
Grandpa Collection.